In this section

Who we are

We are a leading supplier of fresh potatoes and the UK's largest suppliers of organic potatoes.

As part of the Produce Investments group, Greenvale’s success is built on strong, collaborative relationships with our many partners – from our extensive customer base right back down the supply chain to growers, seed breeders and suppliers, as well as research organisations. And as a company, Greenvale aims to be market leaders through linking outstanding consumer insight, sustainable procurement, technical innovation and operational efficiency to provide our many customers with good quality products at great value.

Andy-Clarkson.jpg
Andy Clarkson Managing Director

What we do

As one of the UK’s largest grower of fresh potatoes we supply our factories with the highest quality potatoes all year round.

We pack fresh potatoes in our two strategically located packing facilities in the UK for retailers, wholesalers and processors.

The potatoes that we pack are grown by around 200 of our UK growers, most of whom we supply seed to, and along with the potatoes from our own growing operations provide our pack sites with the material to store, manage and pack for our key customer base 364 days of the year.

To find out more about our seed business, please follow the link below.

Our Insights

Our Marketing and Insights team work to ensure that as a business we are constantly up to date with not only the latest potato trends but broader food trends too.

This information is invaluable for us as a business and it enables us to work alongside our customers to help develop potato ranges that are suited to the end consumer now and in the future.

Take a look at our latest potato video for inspiration and read more about what’s been happening in the world of food trends.

Our Customers

We have a wide and varied customer base supplying potatoes across the whole of the UK. Find out more about who and where we supply:

We supply retailers with our quality potatoes all year round. We are one of the UK’s leading suppliers of fresh potatoes into retailers, packing from our two strategically located pack sites in the UK. We aim to lead the industry in our understanding of key trends. Each of our retail customers are unique and we have not only the expertise to understand them but also their customer base. We work closely with our retail customers to help them understand changing shopper and consumer attitudes. Our investment in market and consumer understanding enables us to pinpoint and capitalise on our customers ever changing priorities.

We offer cartons, pre-packs and bags. We offer a full potato portfolio to satisfy the needs of all sectors. Whether for convenience retail, restaurants, hotels, schools or hospitals, we have the product and the knowledge to offer the best solutions to fulfil your needs. We spend time understanding your requirements, offering reliable and bespoke products. Our wholesale potatoes come from the same grower base, supply chain and accreditation that is utilised for our retail customers. Click here to find out more about our Foodservice offer.

 

We supply and work closely with some of the leading processing companies in the UK. We supply quality potatoes on a sole supply or preferred supplier basis, through our customer specific and dedicated grower group.

We supply the chipping and bulk processing sector as well as the ready meal and food manufacturing sector.

Using our own grower base and imports we maintain supply of tightly specified product to the UK’s leading food businesses.

Our responsibilities

We are extremely proud of how we demonstrate our commitment to our environment, people and community.

As a leading player in the fresh potato sector, we have a real responsibility to help shape the way in which the industry operates, continually challenging convention and looking for technological advances that can help the industry become more efficient, thus reducing our collective environmental impact.