Greenvale adds some girl power to strengthen its customer understanding

Posted: Tuesday, July 29, 2014

Greenvale’s strengthening its marketing team with the appointment of two new members of staff, Tracey Mattock who takes on the role of Marketing Manager, and Kate Wright who’s the new Category Insight Manager.

The creation of the two new positions demonstrates Greenvale’s determination to be at the forefront of the fresh produce sector, helping it to have a clearer understanding of consumer and customer needs and to successfully use that knowledge to appeal to both audiences in a more targeted and effective way.

Tracey brings with her 16 years of marketing experience having worked with a range of food and drink companies on both branded and own label products.

Most recently she worked at Mars Food, for six years, on big brand names including Uncle Ben’s Rice, Sauce and Dolmio dealing with a range of activities such as TV, press, new product development and brand strategy.

Speaking about her new role, Tracey said: “I’m really looking forward to working in a category that has such great potential for development, while the opportunity to work on the fledgling Greenvale potato brand is very exciting.”

Kate joins us from dunnhumby, the Clubcard data agency, where she delivered customer insight to several of Tesco’s produce suppliers in her role as Client Director. Prior to dunnhumby, Kate worked as a Product Technologist for Sainsbury’s.

So why create the Category Insight Manager role? Quite simply, we wanted to help the business better understand its consumers and markets. Now we’ll be able to identify the greatest opportunities for growth through the provision of valuable insight and guidance to our customers. This superior knowledge will also help our marketing to become much more targeted and highly relevant to our audience.

Kate said: “As a completely new role within the Greenvale business it’s a bit of a challenge but really exciting. The fresh produce sector isn’t as advanced as the FMCG sector in terms of consumer understanding and I believe better consumer knowledge could truly transform how fresh produce is sold.”

Exciting times ahead for Greenvale!

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