Greenvale & Tesco team up to raise money for Cancer Research UK’s Race for Life

A cheque for £75,578.83 was presented to Cancer Research UK at Tesco’s Cheshunt Extra store on Wednesday 22nd April 2015. The money was raised was made up of donations received from sales of Tesco’s Finest Venezia ‘Race for Life’ promotional packs.

Greenvale Potatoes, one of the UK’s leading suppliers of fresh potatoes and Tesco joined forces to donate 2p from each of the 3.7m packs of Tesco Finest Venezia Salad Potatoes sold between July 2014 and January 2015.

The cheque was the largest donation made in Fresh Produce for Race for Life Receiving the cheque on behalf of Cancer Research, Shervin Behzadi, Sponsorship Manager, commented,” Venezia potato promotional packs have been a huge success and we’re delighted by the total of £75,578.83 total that will go towards our life saving research. We’re already extremely excited to see what we can achieve together next year.’.

Speaking on behalf of Greenvale, John Woolcott said, ”We would like to thank Tesco and Tesco customers for supporting this initiative by purchasing Venezia potatoes – Their support of Cancer Research UK has been a real positive for the consumer and has undoubtedly added an extra incentive for purchase.

Ongoing we look forward to the continued collaboration with Jaffa and Cancer Research UK’s Race for Life.’

I’d also thank Cancer Research UK for the incredible work they do and have been extremely honored to work alongside the charity and do our bit to raise awareness in store by utilising the brand reach.

To enter Race for Life visit raceforlife.org or call 0300 123 0770.

Notes to editor:

Cancer Research UK’s Race for Life, in partnership with Tesco, is an inspiring women- only series of events which raise millions of pounds every year to help defeat cancer by funding life-saving research.

Women and girls of all ages, abilities, shapes and sizes from all over the UK join together to walk, jog, or run to raise money to help beat over 200 types of cancer affecting men, women and children. All women are welcome, regardless of whether they are taking part on their own or as part of a group.

In 2015, Cancer Research UK hopes to recruit 530,000 women and raise £50m to help fund life-saving work.

People Attending:

John Woolcott (Greenvale) – Tesco Account Director
Jennifer Winkworth (Greenvale) – Tesco National Account Manager
Michelle Cornish – Tesco Corporate Responsibility Executive
Oli Saul – Tesco Buying Manager – Potatoes
Shervin Behzadi – Cancer Research UK – Sponsorship Manager